The President of the Association of Turkish Rubber Industry (ATMA), Zeki Saribekir, recently made a statement predicting that the export of tires from Turkey will increase by 15% in the 2023 period. This news comes as a relief amid the pandemic crisis, which has disrupted industries globally, with the automotive industry severely hit. The statement is based on the fact that the automotive industry has already begun to recover and perform better than expected.

Saribekir made the prediction while speaking to journalists during an event held under the aegis of Turkey’s Ministry of Industry and Technology. He said that the tire industry in Turkey had taken a hit due to the pandemic like every other industry. However, he expressed optimism, stating that the industry is stable now and growing. He said that they expect the tire industry to increase its export earnings in the coming years.

The outlook for the Turkish tire industry is positively influenced by factors such as the increase in people’s income levels and population growth. Saribekir stated that Turkey’s tire industry is export-oriented, with more than 70% of its products exported to different countries worldwide. He also mentioned that exports to areas such as Europe, the Middle East, Africa, and the US have been on a steady increase.

Moreover, the demand for Turkish tires has increased vastly, especially during the pandemic in some regions due to the increased demand for commercial vehicles such as delivery trucks and vans. Another factor contributing to the increase in demand is the growing need for better quality and longer-lasting tires. The robust performance of the automotive industry is another prominent factor contributing to the increase in demand for Turkish tires.

Saribekir’s statement has been received positively by industry players and will motivate them to continue working towards increasing the sector’s competitiveness. The players in the Turkish tire industry, including manufacturers and exporters, will have to improve the quality of their products and enhance competitiveness to maintain the upward trend.

Despite the optimism, there are some challenges that the sector must overcome to reach the level of competitiveness that the President of ATMA is talking about. One is the availability of raw materials, especially natural rubber. Turkey has inadequate rubber production capacity, requiring them to import most of this material, which increases overall production costs. In addition, political instability in the Middle East, where many Turkish tire industry exporters supply their products, may disrupt production and cause a decline in demand.

Another factor that industry players need to consider is environmental regulations. The European Union has implemented strict environmental regulations, and Turkey is no exception. Manufacturers and exporters must adopt environmentally-friendly practices to avoid penalties and loss of business, as increasingly, more customers are demanding environmentally responsible products.

In conclusion, Saribekir’s statement that the Turkish tire industry will grow by 15% in 2023 is a positive sign that the sector is steady and set to continue performing well. The demand for Turkish tires is gradually increasing, with growth expected in different regions globally. This is a time when the sector players need urging to operate competitively, enhance their products’ quality, and adopt environmentally sustainable practices. Overall, the efforts of the industry players, along with a supportive government, place the Turkish tire sector in good stead to achieve the growth target.